In a book I'm reading (the 1-page marketing plan), the author said that any small business that doesn't track their marketing data is being an idiot. That motivated me to take the time to get reports set up in Google Analytics for our websites, and you should do the same for yours!

Listen to this solo episode, where I talk about why it's important that you take the time to do this now so you can make data-driven decisions in the future.