Hilary Hoffman, the founder of SOTO Method, is a phenom in the notoriously competitive fitness industry. In this inspiring episode, Hilary details how what she learned about risk, finance, and feedback as a trader at Goldman Sachs helped her start a fast-growing fitness company, and how SOTO solves a common problem her and many busy professionals face. She gets real about the early days of running SOTO Method from her garage, why she chose to start SOTO while working full-time, and how she makes difficult decisions when it comes to business, finance, and family. Hilary also gives the best advice about how to maintain your vision amidst feedback and criticism, and exactly how to succeed in building a customer-centric business. Whether you’re an entrepreneur, ladder-climbing professional, or somewhere in-between, this episode has astute advice that will help you work smarter and happier.

We talk about:

• Real talk about balancing financial security and bold career decisions
• Why training your mindset will benefit your career, and exactly how to do it
• A must-do exercise to overcome fear in your career journey
• Why Hilary is a big proponent of leaving the door open professionally
• The mindset shift you need to keep pursuing your vision when not everyone around you believes in it
• How to know when feedback is valuable — and when to throw it out
• The mentorship moment that transformed the way Hilary thinks about growth
• How to know if startup life is for you (hint: it’s not for everyone, and that’s okay!)

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