Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
All content for Full-Funnel B2B Marketing Show is the property of Andrei Zinkevich and is served directly from their servers
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Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
Episode 163: ABM to professional associations [Live Case Study]
Full-Funnel B2B Marketing Show
55 minutes
5 months ago
Episode 163: ABM to professional associations [Live Case Study]
In this episode of FullFunnel Live, we dive deep into a real-world Account-Based Marketing (ABM) case study with our client, BenchPrep. Discover their proven playbook for targeting professional associations—what worked, what didn’t, and the key lessons learned.
🔹 What You’ll Learn: ✅ Live pilot program results – See the real impact of ABM ✅ Key playbooks executed – Tactics that drove success (and what flopped) ✅ Top mistakes B2B teams make when launching ABM (and how to avoid them) ✅ How to get sales & leadership buy-in for ABM success
🎯 Walk away with actionable strategies, real examples, and a blueprint for aligning sales & marketing to generate AND capture demand together.
📌 Want more ABM insights? Subscribe & hit the bell (🔔) for weekly B2B growth strategies!
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Full-Funnel B2B Marketing Show
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
