Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
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Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
Episode 160: Role of Sales in Demand Gen with Andrei & Vladimir
Full-Funnel B2B Marketing Show
1 hour 7 minutes
6 months ago
Episode 160: Role of Sales in Demand Gen with Andrei & Vladimir
In this episode of Full-Funnel Live, Vlad and Andrei break down how sales can stop blaming marketing for a lack of awareness and inbound pipeline, and take an active role.
𝗪𝗵𝗮𝘁 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗲𝗮𝗿𝗻: • Why modern sales teams actively participate in demand generation (and what that looks like in practice) • How sales can create awareness among target accounts • Allbound demand capture playbooks • Concrete examples of non-sales touches that actually drive conversations
💡 As always, we shared real examples, ready-to-use activities, and a fresh view on how sales and marketing can partner to generate AND capture demand—together.
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Full-Funnel B2B Marketing Show
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
