Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
All content for Full-Funnel B2B Marketing Show is the property of Andrei Zinkevich and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
Episode 159: Buyer Enablement: How to Influence the Buying Process and Get Chosen with Andrei & Vladimir
Full-Funnel B2B Marketing Show
59 minutes
6 months ago
Episode 159: Buyer Enablement: How to Influence the Buying Process and Get Chosen with Andrei & Vladimir
Most B2B teams still obsess over MQLs, discovery calls, and proposal stagesโyet 90% of B2B buying happens during internal meetings, not sales calls.
In this episode of Full-Funnel Live, Vlad and Andrei unpack ๐ต๐ผ๐ ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ฒ๐ฎ๐บ๐ ๐ฐ๐ฎ๐ป ๐๐๐ฝ๐ฝ๐ผ๐ฟ๐ ๐๐ฎ๐น๐ฒ๐ ๐ถ๐ป ๐ฒ๐ป๐ฎ๐ฏ๐น๐ถ๐ป๐ด ๐ฏ๐๐๐ฒ๐ฟ๐ ๐๐ผ ๐ฐ๐ต๐ผ๐ผ๐๐ฒ ๐๐ผ๐โ๐ฒ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐น๐ ๐๐ต๐ฒ๐ป ๐๐ผ๐'๐ฟ๐ฒ ๐ป๐ผ๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ฟ๐ผ๐ผ๐บ.
๐๐ผ๐ถ๐ป ๐๐ผ ๐น๐ฒ๐ฎ๐ฟ๐ป:
โข Why your deals are getting stuckโor dyingโwhen you're not in the room โข โ How to enable Champions with personalized content hubs, business cases, and internal sales tools โข The key elements of a successful buyer enablement program โข โ How to prepare your marketing and sales teams to align around how B2B buyers really buy
We showed ๐ฟ๐ฒ๐ฎ๐น ๐ฒ๐ ๐ฎ๐บ๐ฝ๐น๐ฒ๐ of how we use buyer enablement to break through silos, influence the internal process, and drive revenue from enterprise accounts.
Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/ Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/
Full-Funnel B2B Marketing Show
Welcome to the Full-Funnel B2B marketing podcast hosted by Andrei Zinkevich and Vladimir Blagojevic from FullFunnel.io.
Every week with B2B marketing professionals we dive deeply into topics as a B2B marketing strategy, full-funnel marketing, demand generation, lead nurturing, sales and marketing alignment, sales and marketing automation, content marketing and account-based marketing (ABM).
Our goal is to share proven advice with B2B marketers & foundersof tech companies to increase their sales pipeline, scale revenue, and customer growth.
Learn more about full-funnel b2b marketing here: https://fullfunnel.io
