Join us for an insightful conversation with Catriona Campbell MBE, Chief Technology and Innovation Officer at EY. Catriona shares her fascinating journey from founding Seren in 2001, now one of the leading digital agencies in the world, to becoming an authority in AI policy as chair of the Scottish AI Alliance. She provides a detailed overview of her career, including her key roles at Barclays where she helped build the first online bank in the UK, and at GE, where she pioneered web-enabled services. Katrina also discusses the intricacies of building and scaling her company, EY Seren, and recounts the challenges of securing VC funding as a solo female entrepreneur. The episode concludes with valuable advice for organisations on leveraging AI and data for effective business transformation. This episode is packed with practical wisdom and first-hand experiences in digital transformation, AI implementation, and the evolution of technology in business. Brought to you by Ascendo Digital. 00:00 Introduction and Guest Overview02:08 Early Life and Education03:16 First Steps in Technology04:25 Building the First Online Bank05:08 Challenges and Successes at Barclays11:06 Transition to GE and the Birth of CERN16:30 Overcoming Funding Challenges19:49 Early Successes and Growth22:25 Navigating Market Turmoil24:01 Expansion and Major Projects25:53 Exit Strategy and Acquisition by EY30:51 Advice for Aspiring Entrepreneurs33:00 Understanding Share Structures and Business Growth33:29 The Importance of Enjoying the Journey34:10 Learning from Mistakes: Missed Opportunities36:38 The AI Revolution: Hype vs. Reality37:41 The Evolution of Technology: From Internet to AI39:28 Productizing AI: The Key to Usability43:47 The Disruption of Knowledge Work by AI44:33 Investing in Technology and Talent58:28 The Role of Data in AI Implementation01:01:33 Advice for Small and Medium Enterprises01:04:01 Conclusion and Final Thoughts