Joe Sanok is the author of Thursday is the New Friday, which examines the history and implementation of the four-day workweek. Joe is a writer for Harvard Business Review and has been featured on MSNBC, Forbes, Money, Entrepreneur, and over 200 podcasts. His Practice of the Practice Podcast is a top 100 business podcast and helps therapists and coaches to start, grow, and scale their private practices. He is trained as a psychologist and counselor. Joe is the father of two bold girls and in the summer you'll usually find him standup paddle boarding on the Bay.

Joe helps counselors to grow their businesses because he believes the world needs more mental health access. He loves the creative, engaging, and ever-changing nature of what he gets to do.

Here is Joe's story from the May 2022 event in Traverse City, Michigan