Fresh produce businesses face some huge environmental challenges. Christelle Bertin of Blue Whale tells Chris White how France's number one apple and pear supplier has formed a supply chain consortium to confront these challenges and convert them into a marketing opportunity.

Fruitbox is essential listening for everyone in the fresh produce business. It is presented by Fruitnet's Chris White who has been reporting on the global fresh produce business for 35 years. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.

To tell your story on Fruitbox, email chris@fruitnet.com

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