Carlo Magni and Louise Beard of Forward Insight talk to Chris White about how best to match future consumer preferences with fresh fruits and vegetables they want to eat. It's already working in kiwifruit, apples, and much more. Does this marriage of market knowledge and consumer insight with long-term strategic planning and investment into new branded products offer a new way forward for our sector?

FRUITBOX is essential listening for everyone in the fresh produce business. Every episode attracts a large global audience. FRUITBOX is presented by Fruitnet's Chris White. He has been reporting on the global fresh produce business for more than 35 years.

Tune in to FRUITBOX for exclusive interviews and analysis about fresh fruits and vegetables. FRUITBOX is produced by Fruitnet Media International.

To tell your story on FRUITBOX, email chris@fruitnet.com

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