Helge Sparsoe, the chief executive officer of Fyffes, talks to Chris White about about how he plans to become a disruptor in the banana business with a new consumer brand called Trudi's. But does the new brand spell the end of the Fyffes name that's been part of the fresh fruit and vegetable business for more than 100 years?

Fruitbox is essential listening for everyone in the fresh produce business. It is presented by Fruitnet's Chris White who has been reporting on the global fresh produce business for more than 35 years. Every episode attracts a large global audience that tunes in to hear exclusive interviews and analysis about fresh fruits and vegetables. Fruitbox is produced by Fruitnet Media International.

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