Purpose without action is just decoration.
Chris Freeman, SVP of Store Operations at Michaels, believes brand values need “batteries included” — lived daily, not laminated on a wall. In this episode, he shares how a servant leadership mindset can transform store culture, reduce turnover, and build lasting commitment.
You’ll walk away with practical ways to embed values on the sales floor, model purpose through your own leadership, and open career paths that keep teams engaged.
