FSG held its annual Moscow breakfast with clients in September, where clients indicated their concerns over pressure from corporate to hit rising revenue targets in 2018 after a mild uptick in demand in 2017. However, nearly all firms noted that rising costs were a concern in the market and therefore high pressure on margins causing companies to increasingly focus on getting more value out of their channel in order to improve profitability. In this podcast, FSG's Senior Analyst for Europe Mark McNamee discusses the outlook for the market in 2018 and how companies are preparing to respond to it in their Russia strategies.