There has never been a more exciting - or more demanding - time to be a marketer. The AI era is here, transforming everything and pushing the role of the CMO into a full revolution. With immense pressure to prove value and new tools in our hands, the old playbooks no longer work. Join host Josh Spanier, VP of Marketing at Google, as he goes off the map with the industry's most daring leaders. This isn't about theory, it's about getting into the trenches with the CMOs and pioneers who are navigating this new landscape right now. Together, we'll explore the real-world playbooks they're writing, the challenges they're overcoming, and the opportunities they're seizing. Welcome to the frontier.
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There has never been a more exciting - or more demanding - time to be a marketer. The AI era is here, transforming everything and pushing the role of the CMO into a full revolution. With immense pressure to prove value and new tools in our hands, the old playbooks no longer work. Join host Josh Spanier, VP of Marketing at Google, as he goes off the map with the industry's most daring leaders. This isn't about theory, it's about getting into the trenches with the CMOs and pioneers who are navigating this new landscape right now. Together, we'll explore the real-world playbooks they're writing, the challenges they're overcoming, and the opportunities they're seizing. Welcome to the frontier.
Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality
Frontier CMO
18 minutes 27 seconds
1 year ago
Canva CMO Zach Kitschke on Achieving Big Marketing Goals and Sparking Virality
Frontier CMO
There has never been a more exciting - or more demanding - time to be a marketer. The AI era is here, transforming everything and pushing the role of the CMO into a full revolution. With immense pressure to prove value and new tools in our hands, the old playbooks no longer work. Join host Josh Spanier, VP of Marketing at Google, as he goes off the map with the industry's most daring leaders. This isn't about theory, it's about getting into the trenches with the CMOs and pioneers who are navigating this new landscape right now. Together, we'll explore the real-world playbooks they're writing, the challenges they're overcoming, and the opportunities they're seizing. Welcome to the frontier.
