Welcome to "From Vision to Creation," a podcast that dives deep into the minds of visionaries who pursued their passions and made their visions a reality. In each episode, we will have conversations with entrepreneurs, artists, industry leaders, & business owners, and will explore the mindset that fueled their desire to take their dreams from vision to creation. Hosted by Alexander Schmieding.
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Welcome to "From Vision to Creation," a podcast that dives deep into the minds of visionaries who pursued their passions and made their visions a reality. In each episode, we will have conversations with entrepreneurs, artists, industry leaders, & business owners, and will explore the mindset that fueled their desire to take their dreams from vision to creation. Hosted by Alexander Schmieding.
From Model to Mogul: Pritika Swarup on Building a Beauty Brand, Facing “No’s,” & Redefining Wellness
From Vision to Creation
49 minutes
1 month ago
From Model to Mogul: Pritika Swarup on Building a Beauty Brand, Facing “No’s,” & Redefining Wellness
Have you ever wondered how a young founder turns rejection into resilience—and transforms centuries-old traditions into a modern beauty movement?
In this episode of From Vision to Creation, Alexander sits down with Pritika Swarup—international model, Ivy League graduate, global ambassador for Operation Smile, and founder/CEO of the award-winning beauty brand Prakti—for a candid conversation about identity, perseverance, and purpose.
Pritika opens up about growing up between cultures, being scouted at Disney World at 17, balancing a modeling career with Columbia University, and why she launched a company inspired by her mother’s Ayurvedic teachings. She shares the reality of rejection as a young female founder, the lessons learned working with L’Oréal and Estée Lauder experts, and how to turn a “no” into fuel for finding the “yes.”
If you’ve ever doubted yourself, faced rejection, or wondered how to align culture, wellness, and business, this conversation will inspire you to embrace your voice, trust your gut, and be fearless in your pursuits.
In this interview, you’ll learn:
Why rejection is never final—and how to reframe “no” as a stepping stone to “yes”
How Ayurvedic traditions and holistic wellness shaped Prakti’s mission
The balancing act of modeling, Ivy League studies, and starting a company in your 20s
The pivotal role of mentors, family, and support systems in entrepreneurship
How Operation Smile changes lives with a $240 surgery—and why it’s central to Pritika’s purpose
Daily rituals to stay grounded, confident, and present as a founder
🎙️ Hosted by Alexander Schmieding
In this episode, we discuss:
0:00 Intro
1:47 Growing up in Virginia & navigating identity
2:42 Early influence of Ayurvedic practices from her mom
4:13 The Dosha Quiz: personalizing beauty & wellness
5:41 Being scouted at Disney World at 17 & moving to New York
8:08 Balancing modeling, Columbia University, and Operation Smile
11:17 The Path to Founding Prakti Beauty
16:45 Integrating Western and Eastern Medicine
18:57 Lessons from mentors at L’Oréal & Estée Lauder
21:22 Dealing with Rejection and Finding Success
23:07 Support Systems and Self Belief
24:19 Overcoming Rejection and Perserverance
27:01 Empowerment through Holistic Beauty
28:01 Operation Smile’s mission & $240 life-changing surgeries
34:14 Navigating Business Challenges
36:28 Staying Grounded: Journaling, Meditation, and Taking Action
45:17 Trusting Your Gut and Final Thoughts
Episode Resources:
https://praktibeauty.com/
https://www.operationsmile.org/
https://www.instagram.com/pritikaswarup/
https://www.instagram.com/fromvisiontocreation/
https://www.instagram.com/alexschmieding
https://www.tiktok.com/@fromvisiontocreation
Subscribe for more conversations with visionaries turning ideas into reality.
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From Vision to Creation
Welcome to "From Vision to Creation," a podcast that dives deep into the minds of visionaries who pursued their passions and made their visions a reality. In each episode, we will have conversations with entrepreneurs, artists, industry leaders, & business owners, and will explore the mindset that fueled their desire to take their dreams from vision to creation. Hosted by Alexander Schmieding.
