Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...
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Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...
Top 5 Dumbest Mistakes Contractors Make (Are YOU on our List?)
From the Yellow Chair
1 hour 2 minutes
1 month ago
Top 5 Dumbest Mistakes Contractors Make (Are YOU on our List?)
Send us a text Ever wonder why some contractors seem to explode onto the scene while others struggle for decades without significant growth? The answer lies in avoiding what Crystal Williams and Eric Thomas call "the dumbest marketing mistakes" that plague the contracting industry. This candid conversation dives deep into the nine critical errors preventing contractors from reaching their full potential. At the top of the list: woefully inadequate marketing budgets. While most contractors ho...
From the Yellow Chair
Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...
