Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...
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Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...
Marketing that Clicks- and It’s Not Just Digital Ads
From the Yellow Chair
56 minutes
3 months ago
Marketing that Clicks- and It’s Not Just Digital Ads
Send us a text Throw away the notion that digital marketing alone can build your home service business. In this eye-opening conversation, Lemon Seed Marketing founders Emily and Crystal reveal why so many contractors struggle with marketing that actually works—and how to fix it. The key lies in their signature three-bucket framework: be memorable (building your brand), be discoverable (generating leads through call-to-action marketing), and foster your existing customer database. This strate...
From the Yellow Chair
Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...
