Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...
All content for From the Yellow Chair is the property of Lemon Seed and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...
Marketing Gut Check: Tracking, Strategy, and the Truth Behind the Data
From the Yellow Chair
13 minutes
3 months ago
Marketing Gut Check: Tracking, Strategy, and the Truth Behind the Data
Send us a text Tired of guessing whether your marketing dollars are working? You're not alone. This eye-opening episode tackles the critical but often overlooked aspect of contractor marketing: proper tracking and measurement. Most contractors struggle to connect their marketing efforts to actual results. Without reliable tracking systems, we're left making gut decisions that may feel right but lack the data to support them. I break down why tracking matters, how to implement it effectively,...
From the Yellow Chair
Send us a text Tired of launching “great ideas” that die in the field? We break down a practical playbook for moving from technician to owner and getting your team to champion marketing initiatives without the eye rolls. The throughline: earn trust, speak with conviction, and keep every rollout simple enough to sell at a kitchen table. We start with buy-in and why it begins with you. If you don’t believe in your maintenance plan, financing offer, or private label shift, your team won’t eithe...
