In this episode, host Marie Louise Antonissen offers insights for product founders on how to strategically define and expand their product portfolios.
She discusses the challenges of adding new products, including brand identity confusion, operational complexity, financial risks, and customer expectations.
Marie highlights strategies for expanding product lines through market research, creating variations, and involving customers in the development process. She also emphasizes the importance of timing and preparation before expanding.
The episode includes real-world examples and actionable steps for auditing current products and creating a product roadmap.
Marie concludes with an invitation to her concept workshop for further guidance in product development. Sign-up for the waitlist here!
00:00 Welcome and Introduction
01:36 Challenges of Expanding Your Product Line
03:45 Strategies for Adding New Products
04:45 Creating Variations of Existing Products
06:24 When to Expand Your Product Range
08:03 Real-World Examples of Successful Expansion
09:39 Actionable Steps for Product Development
13:08 Conclusion and Workshop Invitation
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