An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.
All content for From Pot to Popular is the property of Rosie Mattio and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.
Scott Grossman: Investing In The Cannabinoid Conversation
From Pot to Popular
29 minutes 13 seconds
3 years ago
Scott Grossman: Investing In The Cannabinoid Conversation
With every passing moment, emerging industry innovators are looking for new ways to penetrate the market and create new distribution channels. As the cannabis space continues to develop, new businesses continue to pop up, but how exactly does a 150-year-old brand adapt and identify a path to success? In this episode, Scott Grossman, corporate development vice president for Turning Point Brands, reflects on his early experiences in the cannabis reform space, emphasizes the importance of brand building and discusses the evolution of the iconic Zig-Zag brand. He also offers insight regarding his transition from a more behind-the-scenes role in business investment to a public corporate development role with Turning Point Brands. Along the way, Rosie and Scott talk about what excites them in different cannabis markets across the U.S.
From Pot to Popular
An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.
