An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.
All content for From Pot to Popular is the property of Rosie Mattio and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.
Aaron Miles: Scaling brands in the ever-changing cannabis landscape
From Pot to Popular
26 minutes 13 seconds
3 years ago
Aaron Miles: Scaling brands in the ever-changing cannabis landscape
Inconsistent regulations, ever-evolving markets and rapid growth across sectors mean that cannabis companies do not and cannot operate in the same way as traditional, mainstream brands. In this episode, Aaron Miles, chief investment officer at Verano, discusses his experience in taking two cannabis companies public, expanding the brands nationally and navigating industry pain points. He highlights the necessary changes cannabis companies must make in order to run efficiently and shares the nuances of industry challenges in regards to aspects like banking, federal and local regulation, raising capital and more. Miles also shares how Verano’s new partnership with Mission Green will further efforts to assist companies whose success has been inhibited by cannabis prohibition.
From Pot to Popular
An inside look into how leading entrepreneurs, executives, and journalists are bringing cannabis into the mainstream. Join host Rosie Mattio, founder of MATTIO Communications, for unfiltered conversations about the highs and lows of growing a business in this rapidly changing industry.
