Summary

In this episode of 'From Leads to Leases', host Jerry Vinci engages with senior living strategist Lola Rain to explore the intricacies of marketing within the senior living industry. They discuss the importance of intentional strategy, the impact of branding, the role of events in community engagement, and the challenges of career advancement in the sector. Lola emphasizes the need for effective follow-up strategies post-events, the significance of language in care, and the evolving role of AI in marketing. The conversation highlights the necessity of understanding acquisition costs and the importance of a cohesive marketing approach that resonates with the target audience.

Learn More:

• Connect with Lola Rain on LinkedIn

Takeaways

• The key to better move-ins is understanding the 'why' behind actions.
• Strategy in senior living goes beyond marketing and sales.
• Branding should reflect the true essence of the community.
• Life enrichment is central to community identity and marketing.
• Effective event marketing requires early planning and multi-channel promotion.
• Follow-up strategies are crucial for converting leads post-event.
• Recognition in the industry can significantly impact personal growth.
• Career advancement often requires navigating organizational barriers.
• Understanding acquisition costs is essential for financial planning.
• Language used in marketing can shape perceptions of care facilities.

Chapters

00:00 Welcome to From Leads to Leases - A Senior Living Business Podcast

02:06 The Importance of Strategy in Senior Living

05:04 Building a Brand that Resonates

06:50 Using Resident Testimonials in Brand Building

08:16 Measuring ROI from Brand Development

12:13 Event Marketing: Driving Census through Engagement

19:40 The Power of Recognition in Senior Living

21:09 Navigating Career Growth and Barriers

25:24 Marketing ROI: Understanding Acquisition Costs

28:19 Budgeting and Working Better with Marketing & Sales

33:47 The Impact of Language in Senior Living

38:23 AI's Role in Transforming Marketing Strategies

Keywords

senior living, marketing strategy, branding, community engagement, event marketing, career advancement, acquisition costs, language in care, AI in marketing