#75 - Plan Before the Panic: A Home Care Consultant’s Mission to Protect Families from Crisis

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From Leads to Leases - Senior Living Marketing and Sales

Jerry Vinci

85 episodes

1 day ago

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

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#75 - Plan Before the Panic: A Home Care Consultant’s Mission to Protect Families from Crisis

From Leads to Leases - Senior Living Marketing and Sales

50 minutes 17 seconds

1 month ago

#75 - Plan Before the Panic: A Home Care Consultant’s Mission to Protect Families from Crisis

Summary

In this conversation, Lisa Santiago, a home care consultant with extensive experience in senior care, shares her personal journey and insights into the complexities of caregiving. She discusses the emotional and practical challenges families face when navigating care decisions, the importance of early planning, and the misconceptions surrounding aging in place. Lisa emphasizes the need for proactive steps to ensure safety and independence, while also addressing financial considerations and the risks of elder financial abuse. The discussion highlights the systemic challenges in the senior care industry and the importance of building strong relationships with families to support them through difficult transitions.

Learn More

Connect with Lisa Santiago on LinkedIn
Learn more about Caring People

Takeaways

Personal experience shapes caregiving approaches.
Families often wait too long to seek help.
Planning for care should start early.
Aging in place has financial and physical limitations.
Medicare does not cover long-term care needs.
Elder financial abuse is a significant concern.
Community living offers social benefits.
Financial planning is crucial for care decisions.
Education on care options is lacking.
Building relationships with families is essential.

Chapters

00:00 Welcome to From Leads to Leases - A Senior Living Business Podcast

00:52 Meet Lisa Santiago - Home Care Consultant

03:33 Navigating Care: The Importance of Planning Ahead

05:06 Understanding the Emotional and Practical Aspects of Caregiving

06:33 The Challenges of Aging: Conversations Families Avoid

11:03 The Consequences of Waiting Too Long for Care

13:38 Aging in Place: Misconceptions and Realities

18:25 Balancing Independence and Safety in Care

20:04 The Role of Financial Conversations in Care Planning

23:15 Resources and Strategies for Budget-Constrained Families

29:35 Recognizing Elder Financial Abuse

32:28 When Home Care is No Longer an Option

34:11 Navigating Care Options for Seniors

36:38 Addressing Gaps in Senior Care

39:54 Senior Living Could Help Families Make Decisions Sooner

43:52 Personal Growth Through Caregiving Conversations

Keywords

senior care, caregiving, home care, aging, financial planning, elder abuse, memory care, family dynamics, health risks, proactive planning