#70 - Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis

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From Leads to Leases - Senior Living Marketing and Sales

Jerry Vinci

85 episodes

1 day ago

"From Leads to Leases," hosted by Jerry Vinci of CCR Growth, dives into senior living marketing, sales, and growth strategies. It targets industry professionals looking to boost occupancy, explore successful marketing channels, and innovate in a competitive market. This podcast offers insights, discusses industry challenges, and shares success stories, aiming to empower senior living leaders with actionable strategies for growth. Join us for transformative conversations designed to elevate the senior living community experience.

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#70 - Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis

From Leads to Leases - Senior Living Marketing and Sales

41 minutes 53 seconds

3 months ago

#70 - Scaling Smarter: Why the Future of Marketing Is Lean, Human, and Expert-Led with Kent Lewis

Summary

In this episode, Jerry Vinci speaks with Kent Lewis about the evolution of digital marketing, the impact of AI, and the future of SEO and paid media. They discuss the importance of lean marketing teams, user-centered design, and conversion rate optimization in the senior living industry. Kent shares insights on how AI serves as a force multiplier for businesses and emphasizes the need for marketers to adapt to the rapidly changing landscape.

Learn More

Check out NextNW - a new era of Northwest marketing
Read Kent's thought leader content or book him for a speaking engagement on his website
Connect with Kent J. Lewis on LinkedIn

Takeaways

AI is transforming the marketing landscape, making processes more efficient.
Digital marketing evolves rapidly due to the experimental nature of marketers.
AI acts as a force multiplier, enhancing productivity and output.
Conversion rate optimization can significantly impact revenue.
Lean marketing teams are more agile and effective in today's environment.
User-centered design is essential for effective marketing strategies.
Data-driven decision making is crucial for success in marketing.
SEO is not dead; it is evolving with AI integration.
Paid media will increasingly rely on automation and AI.
Versatile skill sets are becoming more valuable in marketing teams.

Chapters

00:00 Welcome to From Leads to Leases - a Senior Living Marketing Podcast

02:26 The Evolution of Digital Marketing

06:46 AI as a Game Changer in Marketing

11:57 Is AI the Silver Bullet for Marketers

15:11 The Future of SEO and AI

19:15 Will Paid Media Be Automated?

22:55 Downsizing the Agency Footprint

35:05 Doubling Conversions

37:12 Why Senior Living Websites Leak Leads

39:21 What is Senior Living is Missing?

41:31 How Senior Living Can Leverage Data