Summary

In this episode, Jerry Vinci discusses Google's critical role in the senior living industry, emphasizing the importance of local SEO, Google Business Profiles, and smart advertising strategies. He provides actionable insights on optimizing online presence to drive more tours and move-ins, highlighting the need for a comprehensive digital strategy that integrates various elements of online marketing.

Takeaways

• Your community isn't showing up on Google, you're missing move-ins.
• Google is the primary gateway for search-based discovery.
• If your content isn't search visible, it won't be AI visible.
• Google Business Profile is your digital curb appeal.
• Your Google Business Profile shows up before your website.
• Smart Google ads are about precision and not volume.
• Your website's never done; it should be a living part of your marketing system.
• You don't need to be a marketing expert to win on Google.
• Update your Google Business profile this week.
• Lead with strategy and with heart.

Chapters

00:00 The Importance of Google for Senior Living Communities

03:39 Understanding Search Behavior and Google’s Role

08:30 Core Ranking Factors for Google Local Search Algorithm

16:48 Maximizing Your Google Business Profile

25:27 Building Effective Google Ads Campaigns

35:41 Converting Website Traffic into Tours

45:19 Takeaways from Leveraging Google