Account-Based Marketing (ABM) is more than just a trend—it’s a powerful strategy for B2B companies looking to land high-value clients and build long-term relationships. But how do you execute it effectively?

In this episode, we dive into the 10 essential strategies for ABM success, from identifying the right accounts and personalizing outreach to leveraging paid media and optimizing for long-term engagement. We discuss:

• Why ABM requires a long-term mindset (and how to balance it with short-term pipeline needs)
  
• How to segment audiences by role & intent to craft hyper-personalized messaging
  
• The importance of a prospect dossier—and how to build one for smarter outreach
  
• How to use Google Ads strategically to capture high-intent searches
  
• Why ABM doesn’t require expensive tools (but the right data makes all the difference)

If you’re in B2B marketing, sales, or growth strategy, this episode will give you a clear, actionable framework for launching or refining your ABM approach.