A podcast exploring today’s big ideas through the lens of the intellectual property specialists who work with inventors and innovators to bring their ideas to reality.
Hosted by broadcaster, author, and former IP lawyer Lisa Leong, each episode is a conversation with an expert from IPH, a leading international intellectual property services group, about a global trend or an industry with global impact. Guests will share first-hand insights on what’s involved in turning an idea into a commercial reality, in particular how to protect an inventors’ IP, and what current trends can tell us about what we can expect from future innovation.
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A podcast exploring today’s big ideas through the lens of the intellectual property specialists who work with inventors and innovators to bring their ideas to reality.
Hosted by broadcaster, author, and former IP lawyer Lisa Leong, each episode is a conversation with an expert from IPH, a leading international intellectual property services group, about a global trend or an industry with global impact. Guests will share first-hand insights on what’s involved in turning an idea into a commercial reality, in particular how to protect an inventors’ IP, and what current trends can tell us about what we can expect from future innovation.
Why breaking into the Chinese market is big business
From Idea to Intellectual Property
14 minutes 11 seconds
1 year ago
Why breaking into the Chinese market is big business
When developing an IP strategy, considering which regions to acquire IP protection is a vital step in ensuring a product or invention is secure. China boasts a prominent and innovative IP market, and homes one of IPH’s largest offices.
Dr Siqi Wang is a Principal at Spruson & Ferguson, and Head of Patent in the firm’s Chinese practice. Here she shares her expertise on China’s IP system with host Lisa Leong, and shares the value of considering the Chinese market when building an IP strategy.
From Idea to Intellectual Property
A podcast exploring today’s big ideas through the lens of the intellectual property specialists who work with inventors and innovators to bring their ideas to reality.
Hosted by broadcaster, author, and former IP lawyer Lisa Leong, each episode is a conversation with an expert from IPH, a leading international intellectual property services group, about a global trend or an industry with global impact. Guests will share first-hand insights on what’s involved in turning an idea into a commercial reality, in particular how to protect an inventors’ IP, and what current trends can tell us about what we can expect from future innovation.
