A podcast exploring today’s big ideas through the lens of the intellectual property specialists who work with inventors and innovators to bring their ideas to reality.
Hosted by broadcaster, author, and former IP lawyer Lisa Leong, each episode is a conversation with an expert from IPH, a leading international intellectual property services group, about a global trend or an industry with global impact. Guests will share first-hand insights on what’s involved in turning an idea into a commercial reality, in particular how to protect an inventors’ IP, and what current trends can tell us about what we can expect from future innovation.
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A podcast exploring today’s big ideas through the lens of the intellectual property specialists who work with inventors and innovators to bring their ideas to reality.
Hosted by broadcaster, author, and former IP lawyer Lisa Leong, each episode is a conversation with an expert from IPH, a leading international intellectual property services group, about a global trend or an industry with global impact. Guests will share first-hand insights on what’s involved in turning an idea into a commercial reality, in particular how to protect an inventors’ IP, and what current trends can tell us about what we can expect from future innovation.
One of the most costly trade mark infringements that commercial businesses face is the “dupe”, “fake” or “fraud” - duplicate, false or fraudulent products intent on poaching consumers at a lower price point (and often poorer quality).
In this episode of From Idea to Intellectual Property, we assess the recent dupe explosion, brought on by the rise of online marketplaces on apps like TikTok, coupled with influencer marketing and fast fashion brands. The price point and easy access to dupes makes them a difficult temptation for consumers to resist, and their prevalence makes monitoring infringement a challenging task.
Host Lisa Leong is joined by Kristin Carden, Director of FernMark at New Zealand Story, the New Zealand Government agency responsible for upholding the Silver Fern trade mark, an iconic piece of imagery for the nation.
Lisa is also joined by AJ Park Principal and Litigation & Dispute Resolution Practice Group Leader Thomas Huthwaite. Here, he discusses the evolution of tracking down dupes, and how the landscape has changed with the increase of online marketplaces.
This episode unpacks the importance of protecting brand imagery, and the challenges involved in implementing these protections in an increasingly fraudulent online world.
From Idea to Intellectual Property
A podcast exploring today’s big ideas through the lens of the intellectual property specialists who work with inventors and innovators to bring their ideas to reality.
Hosted by broadcaster, author, and former IP lawyer Lisa Leong, each episode is a conversation with an expert from IPH, a leading international intellectual property services group, about a global trend or an industry with global impact. Guests will share first-hand insights on what’s involved in turning an idea into a commercial reality, in particular how to protect an inventors’ IP, and what current trends can tell us about what we can expect from future innovation.
