Join us for an inspiring conversation with Joel Grabenstein, VP of Sales, Brand, Product Marketing at Yakima Products, as he shares his dynamic career evolution from tourism and hospitality education to becoming a respected marketing leader in the outdoor industry. Joel's story demonstrates how unconventional educational backgrounds can become powerful assets when combined with strategic thinking and genuine passion.

In this episode, Joel takes us through his early hustle in the outdoor industry, from attending trade shows to landing his breakthrough role at Yakima. He details his impressive career progression within the company, climbing from trade show coordinator to brand director through strategic internal mobility and consistent value delivery.

Listeners will gain valuable insights into Joel's philosophy on the critical importance of teamwork and emotional connection in building successful business relationships. He shares practical advice on essential skills for modern marketers, particularly emphasizing financial literacy.

Whether you're starting your marketing career, considering a career pivot, or looking to advance within your current organization, this episode offers authentic wisdom from someone who has built lasting success through relationship-building and strategic skill development.

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