In this insightful episode, Beth Wood, Executive Vice President and Global Chief Marketing Officer at Principal Financial Group charts her unconventional path from finance to marketing excellence across iconic brands like Frito-Lay and Johnson & Johnson. She reveals how strategic networking and deep customer understanding became her foundation for success, even propelling her into entrepreneurship.

Beth shares her unique perspective on emotional marketing, particularly in the financial services sector, where she explains how creating feelings of security and control drives customer connection beyond traditional product features. Her approach demonstrates how brands can transform rational services into emotional relationships.

She offers invaluable guidance for professionals at all career stages: early-career marketers will benefit from her advice on gathering diverse experiences and identifying their unique "superpowers," while seasoned leaders will appreciate her emphasis on vulnerability, team collaboration, and celebrating shared wins.

Whether you're just starting your marketing journey or leading teams through transformation, this episode delivers practical wisdom for creating authentic connections with customers and colleagues alike.

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