Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin

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From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

Kris Jones

50 episodes

1 day ago

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

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Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

47 minutes 14 seconds

2 weeks ago

Ep. 48 | The Website Formula That Turns Browsers Into Buyers with Troy Trewin

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:

https://www.reddoordesigns.com/free-resources

Ever wonder why some websites instantly connect while others fall flat?

After 23 years helping brands like Nike and Adidas tell their stories, I discovered the real secret: your website shouldn't be about you, it should be about your client's transformation.

In this episode, I sat down with Troy Trewin to share how story-driven messaging completely transformed my business (think 384% revenue growth in one year). We dive into why traditional websites fail, how to overcome the "bottle effect" that keeps you from seeing your own genius, and the exact framework that helps service providers stand out in crowded markets.

Here's what you'll learn:

✅ Why you can't write your own website copy (and what to do instead)

✅ The two forces working against every business owner trying to explain their value

✅ How to position yourself as the guide, not the hero, in your client's success story

Ready to turn your website into your hardest-working salesperson? Hit subscribe and discover how one compelling story can replace scattered marketing and double your sales.

Episode Highlights

00:00 Welcome and introduction
03:15 Why traditional websites fail to convert
12:30 The bottle effect keeping you stuck
18:45 Story-driven websites that sell 24/7
28:40 Building your team and scaling with story

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Troy on Instagram: https://instagram.com/grow.a.small.business

Troy’s Website: https://growasmallbusiness.com/troy-trewin

Troy’s Podcast:

https://podcasts.apple.com/au/podcast/grow-a-small-business-podcast/id1493225367

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #RedDoorStories #KrisJones #WebsiteMessaging #ServiceProviderMarketing #BusinessStorytelling #ClientAttractionStrategy