👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources
What do you do when clients stop saying yes?
Donald Miller was staring down an 85% loss in revenue when COVID hit.Instead of panicking, he repositioned his business.
He grew by 30%.
In this episode of From Click to Client, Donald and I unpack the exact strategy he used (and still uses) to grow during uncertain times. And the heart of it?
Position yourself as the life raft, not a luxury
We also explore one of the most powerful positioning tools I’ve ever heard Donald teach:
Give a unique name to the problem you solve to eliminate all competition.
It’s how Dr. Becky built her coaching empire by focusing on “DFK” (Deeply Feeling Kids). And it’s a strategy any coach can apply to attract more clients and charge premium rates, no matter what the economy is doing.
What you’ll learn:
âś… The life raft message that gets clients to say yes, even in uncertain times
âś… Why positioning yourself as the hero can drive clients away
âś… How your personal backstory (even the boring parts) can attract high-value clients
âś… The psychology of naming the problem and creating instant trust
If your business feels quiet or if you're tired of blending in with every other coach online, this episode will shift how you talk about what you do.
It's time to own a problem so clearly that when someone feels that pain,you're the only one they think to call.
More About Donald
Donald Miller is the CEO of StoryBrand. He is the author of Building a StoryBrand 2.0, Marketing Made Simple, Coach Builder, and How to Grow Your Small Business. Donald lives in Nashville, Tennessee with his wife, Elizabeth and their daughter, Emmeline.
Buy Donald’s Book, Building a StoryBrand 2.0
Connect with Donald:
Websites: https://donaldmiller.com and https://coachbuilder.com
Instagram: https://instagram.com/donaldmiller
Facebook: https://facebook.com/donaldmillerwords
YouTube: https://youtube.com/@coachbuilder
HOW I CAN SUPPORT YOU
🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/
🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy
🥰 Connect on Instagram: https://instagram.com/reddoordesign Â
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