Ep. 32 | Turn Your Website Into a Sales Machine with Rich Brooks

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From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

Kris Jones

49 episodes

1 week ago

Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.

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Ep. 32 | Turn Your Website Into a Sales Machine with Rich Brooks

From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients

24 minutes 32 seconds

4 months ago

Ep. 32 | Turn Your Website Into a Sales Machine with Rich Brooks

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat: https://www.reddoordesigns.com/free-resources

Is your website just a pretty digital business card that's not bringing in clients? After 23 years in marketing, I've discovered that the most successful entrepreneurs don't just have beautiful websites - they have websites that tell compelling stories where their clients are the hero.

In this episode, I'm sharing my conversation with Rich Brooks on the Agents of Change podcast, where we break down the exact framework I use to help my clients transform their websites into 24/7 sales machines. Your signature story isn't about you - it's about making your potential clients feel understood, valued, and confident that you're the guide who can solve their problem.

The truth is, most business owners struggle with their messaging because they're making themselves the hero of their own story. But when you shift into the guide role and follow the proven story structure that every movie and book uses, everything changes. One of my clients went from closing 20% of her sales calls to 95% simply by getting clear on her signature story and her role as the guide.

WHAT YOU’LL LEARN

✅ Why being the hero of your own story actually kicks potential clients out of your narrative (and how to become the strongest character instead)

✅ The "accordion method" for stretching and shrinking your signature story to work across every marketing channel without feeling redundant

✅ The exact six story components that transform confused website visitors into eager clients who can't wait to work with you

Ready to stop living and dying by referrals? Your signature story is the key to making your website work harder than any sales team. Subscribe for more proven strategies that help service-based entrepreneurs attract dream clients with the power of story.

HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign

LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify

Connect with Rich on Instagram: https://instagram.com/therichbrooks

Rich’s Website: https://www.theagentsofchange.com/

Rich’s Podcast, The Agents of Change: https://www.theagentsofchange.com/podcasts

#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #StoryBrandMarketing #WebsiteConversion #BusinessStorytelling #MarketingStrategy