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From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients
Kris Jones
49 episodes
1 week ago
Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.
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All content for From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients is the property of Kris Jones and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.
Show more...
Marketing
Business
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Ep. 30 | Clear Messaging for Business Growth: Why Confused Websites Kill Conversions
From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients
7 minutes 36 seconds
4 months ago
Ep. 30 | Clear Messaging for Business Growth: Why Confused Websites Kill Conversions

👉 Grab my Free Guide: How to Write Compelling StoryBrand Copy in 5 Minutes Flat:  https://www.reddoordesigns.com/free-resources


If your website confuses people, you’re losing money—here’s how to fix it.

If potential clients can't understand how you help them within five seconds of landing on your homepage, you're losing dream clients every single day—and you might not even realize it's happening.

I've seen this pattern countless times with brilliant coaches and consultants who have all the right credentials but struggle to book discovery calls. The problem isn't their expertise—it's their messaging. When your website copy is unclear, confusing, or speaks in transformation language that sounds deep but lands flat, you're attracting bargain hunters instead of dream clients who value your expertise.

In this episode, I'm breaking down the four biggest messaging mistakes that keep coaches and service providers stuck in the feast-or-famine cycle, plus my proven framework for turning your website into a client-attraction machine.


WHAT YOU’LL LEARN

✅ The real reason your certifications and testimonials aren't converting visitors into discovery calls (hint: your ideal clients aren't looking for credentials—they're looking for someone who gets them)

✅ Why transformation language like "step into your purpose" actually repels dream clients, and the simple shift that makes people think "I have to talk to this person"

✅ My four-step framework for rewriting your homepage so dream clients stop scrolling and start reaching out—without a complete rebrand or expensive website overhaul


This isn't about being the best expert in your field. People don't hire the best expert—they hire the one they feel most connected to, and story is the key to creating that connection. Ready to turn your website into your hardest-working salesperson? Tune in to discover how the right message can transform scattered interest into a steady stream of dream clients.


HOW I CAN SUPPORT YOU

🤑Book Your Money-Making Messaging Call: https://www.reddoordesigns.com/

🥳Free Guide: Learn to Write Compelling #Storybrand Copy in 5 Minutes: https://krisjones.co/copy

🥰 Connect on Instagram: https://instagram.com/reddoordesign  


LISTEN & SUBSCRIBE TO PODCAST:

🧡 YouTube: https://bit.ly/clickpodcastyoutube

💚 Apple: https://bit.ly/clickpodcastapple

💜Spotify: https://bit.ly/clickpodcastspotify


#StoryBrand #FromClicktoClient #SignatureStory #RedDoorDesigns #KrisJones #PortlandOR #Portland #WebsiteMessaging #StoryBrandMarketing #ClientAttraction #BusinessMessaging #ConversionCopywriting


From Click to Client / StoryBrand Website + Marketing Strategy That Gets You More Dream Clients
Here’s a hard truth most coaches and consultants face... Your dream clients are visiting your website and quietly clicking away to competitors. It’s not because you’re not good at what you do. It’s because your story isn’t connecting. After 23 years crafting stories for brands like Nike, Kris Jones shows you how to fix that. Every Tuesday, she’s joined by marketing experts like Donald Miller (Building a StoryBrand), Shira Gill, Molly Claire, Joanna Lott, Holly Haynes, Brian Lofrumento & Elyse Archer to share simple strategies that turn your website into a client-attracting machine.