Belinda Appleby has built a wildly successful business off the back of her signature product—an organic infant sleep wrap made from Australian wool. She is the founder of Bundl, a mother of three and a true testament to the power of perseverance. 

In this episode Belinda shares the exact moment with her firstborn that she discovered a gap in the market and how the product idea swirled in her head for many years before taking any action. We cover the steps she took after her third child to turn her sketches into a real life product she could sell, her first sample disaster and the lessons she learned. Belinda reflects on the long weeks between orders in her first year of business and how that now compares to her outgrowing countless packing spaces, officially leasing her first warehouse, hiring a staff member and securing 30 wholesale clients worldwide.

We talk about launching an ecommerce store on Wix and transitioning to Shopify, the benefits of using Seller Dash (an Australia Post MyPost Business app), the super useful flows in Klaviyo and how paying an expensive agency pushed Belinda to learn how to run Facebook ads herself.

Belinda's story will both inspire you to finally find the confidence you need to get started and equip you with the practical steps required to grow a successful product based business. You can join the Bundl community here - https://www.instagram.com/bundl.baby - and shop their beautiful organic products online - https://bundlaustralia.com.au/pages/our-story.

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