In this episode of from Beta to Better, we meet Sophia, the powerhouse behind Morby. A startup on a mission to make wills accessible to everyone, especially young people. After losing her cousin unexpectedly at just 22, Sophia left her career as a barrister and set out to change the way we think about planning for the future.

We talk about what it really means to hustle for your product when you don’t have a budget or a salary, just conviction and a vision. Sophia shares how she brought together a team on belief and equity alone, what rejection has taught her, and why she thinks relentless clarity is one of the most powerful tools a founder can have.

She also opens up about achieving SEIS status, which allows early investors to claim back 50% of their investment , a huge advantage for any early-stage startup. For more information on the SEIS scheme: https://www.gov.uk/guidance/venture-capital-schemes-apply-to-use-the-seed-enterprise-investment-scheme

You can follow Sophia and Morby at:

https://www.morby.xyz/ - 10% off with code BETATOBETTER

Morby TikTok: https://www.tiktok.com/@morbyapp

Sophia TikTok: https://www.tiktok.com/@sophiamaslin

Morby Instagram: https://www.instagram.com/morbyapp/

Sophia Instagram: https://www.instagram.com/sophiamaslin/