4 MYTHS of marketing content creation [EP 050]

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from Architecture to PROFITecture

Jake Krokowski

54 episodes

4 days ago

Before you can attract your ideal design clients, you have to get their ATTENTION. In this podcast, we'll discuss strategies for EFFECTIVE online marketing, stories of design professionals building THRIVING businesses today, and the steps you need to take to shed the "Underpaid Architect" identity and become today's "PROFITECT".

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Design

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4 MYTHS of marketing content creation [EP 050]

from Architecture to PROFITecture

42 minutes 18 seconds

4 years ago

4 MYTHS of marketing content creation [EP 050]

The marketing content for our design firms needs to:

1. be strictly defined to match our brand for as long as possible;

2. appeal to as many people as possible;

3. be produced as precisely and perfectly as our construction documents, and;

4. teach potential clients about what we do and how we do it, 100% of the time.

...right?

Well, this week I'm speaking with messaging wiz and founder of The Video 4X Effect, Brandon Lucero, where we'll BUST those myths and discuss how we can create effective, POWERFUL online content for our design firms that speaks DIRECTLY to our ideal clients.