Is There Value in Spaghetti Testing? ft. Ryan Lucht

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From A to B

Shiva Manjunath

62 episodes

13 hours ago

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

Marketing

Business

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All content for From A to B is the property of Shiva Manjunath and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Conversations with interesting people across the digital marketing spectrum about all things experimentation.

Marketing

Business

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Is There Value in Spaghetti Testing? ft. Ryan Lucht

From A to B

48 minutes 5 seconds

9 months ago

Is There Value in Spaghetti Testing? ft. Ryan Lucht

Why are we wasting spaghetti? It's delicious! We shouldn't be throwing it at the wall...

Well Ryan "Big Brain" Lucht definitely is a big time lover of playing with food. And he makes a compelling argument for spaghetti testing, which delved into conversations into prioritization frameworks, should we TRY to "test everything," and other topics.

We got into:

-Spaghetti testing (Should you do it? Or nah?)

- Pure experimentation jobs are hard. And you’ll have to fight a LOT. But Ryan and Shiva have tips to help you on this journey

- What we can (and can’t) learn from big companies who have mature testing programs

Timestamps:

00:00 Episode Start

02:31 What Is Spaghetti Testing?

09:33 Ryan Argues More "At Bats" (Tests) Needs To Be Priority (And He May Have A Point...)

19:30 There Are Some Major Things We Can Learn From Mature Experimentation Programs

26:10 Ryan Explains Experimentation Roles Can Be Frustrating and Demoralizing (WE KNOW RYAN....WE KNOW)

33:44 More Exploration to Things We Can Learn from Mature Experimentation Programs

43:51 Shit You Need to Know: David Bland

Go follow Ryan Lucht on LinkedIn.

- https://www.linkedin.com/in/ryanlucht/

And check out some of the cool thought leadership on Experimentation hosted by Eppo:

- https://www.geteppo.com/outperform

Make sure you go follow David Bland and check out his post too!

- https://tinyurl.com/FromAtoB-David

If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!