In many ways, CRO and UX have overlap. But how different are they? And how does UX view CRO? We enlisted the help of Victoria Sakal to go deep into this conversation to understand this from a UXer's perspective. Victoria 'The Warrior' Sakal shared some VERY interesting perspectives which can help CROs and UX collaborate more deeply, among other golden nuggets of information....
We got into:
- How UXers view CROs (rightly, or wrongly...)
- Where UX and CRO actually overlaps (spoiler: they share many things in common)
- Ways for UX and CRO to strengthen their collaboration
Timestamps:
00:00 Episode Start
02:08 What IS CRO To UXers? How Do Others in the UX Space View CROs?
08:51 UX Seems to Look An Awful Lot Like What CRO Is....
14:20 UXers Should Embody CRO Principles
17:40 Why Do (Some) UXers Ignore Data?
22:37 How to Talk To Defensive UXers
31:45 There is a Need For A Shared Database of Insights Across UX / CRO
40:21 Shit You Need to Know: Sandip Amlani
Go follow Victoria Sakal on LinkedIn (https://www.linkedin.com/in/victoriasakal/)!
Also make sure you guys are following Sandip Amlani on LinkedIn - link to his post here: https://tinyurl.com/FromAtoB-Sandip
If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!