What’s the best way to secure commitments from well-to-do, potentially generous donors before your Fund-a-Need even begins?
“Everybody knows that to start your fund-a-need, it's just incredibly advantageous to have one or several people who are pre-committed to making a big donation at the top, says Keith McLane, Founder and Lead Auctioneer at KLM Auctions.
McLane recommends starting with your most likely prospects: “you want to approach your people who have donated in the past--your high net worth people, your people with capacity--and ask them if they can make this donation.”
The way you frame the ask can make all the difference. “I always tell people to use my four favorite words, 'honorary donor, leadership gift.'”
According to McLane, “Giving fancy titles to those things can really make a difference when people are considering what they want to do for you.”
“Probably no one's ever asked them to be THE 'honorary donor' or to make THE 'leadership gift'. I found that this can be really helpful language to encourage people to make those kickoff donations.”
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