Join us for an inspiring conversation with Laurie Rowe, creator behind Jordan Ridge Sauces, nestled in the picturesque town of Black Diamond, Alberta, at the foothills of the Rocky Mountains. Laurie shares her journey as an entrepreneur, drawing from a rich family history of independent women and entrepreneurs. Discover the heartwarming story behind Laurie's maple campfire sauce, a generational recipe passed down through the years. Navigate through the challenges Laurie faced, from navigating the complexities of co-packing to ensuring meticulous attention to detail in every jar. Learn valuable lessons on due diligence and the importance of trusting your instincts when it comes to building a successful business in the food industry. Tune in to the Friends of FEADies Podcast to glean insights from Laurie's journey and be inspired to embark on your own entrepreneurial endeavors in the agri-food sector! 🌱