In this episode of the Friends of FEADies podcast, Kendra Wack sits down with Lindsay Toth, the Member and Marketing Coordinator at FEAD. Lindsay brings a wealth of experience from her background in the agri-food sector, particularly in marketing and branding. With a career spanning iconic companies in Saskatchewan and various entrepreneurial incubators, Lindsay shares her career journey. From her pivotal role in rebranding Great Western Brewing's Original 16 beer to launching the rebrand for Sask Startup Institute, Lindsay's expertise shines through as she discusses the intricacies of executing a successful brand transition. Drawing from her experience at Three Farmers and beyond, Lindsay emphasizes the importance of a structured approach to marketing, highlighting the significance of consistency without overwhelming oneself. Throughout the episode, Lindsay offers insights into the nuances of brand management and marketing strategies, providing actionable advice for entrepreneurs looking to establish and grow their brands effectively.