On Episode 07, Jonah and Billy were joined by Andrew Mcclelland, founder of Full Wedge Golf, who shared the journey of creating a unique golf apparel brand that caters to a younger demographic. From the initial idea in college to the challenges of starting a business from his parents' basement, he discussed the importance of brand identity, product development, and the strategies that led to retail success. The conversation also touched on future plans for the brand and insights into the evolving golf culture.
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Chapters
00:00 Introduction to Full Wedge Golf
03:00 The Journey of Starting a Golf Apparel Brand
05:55 Challenges and Triumphs in Early Days
08:58 Product Development and Market Fit
11:55 Brand Identity and Market Positioning
15:01 Sales Strategies and Retail Success
17:59 Future Plans and Innovations
21:08 Rapid Fire Questions and Closing Thoughts
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