Great brands don’t happen by accident—they’re built with clarity, consistency, and a compelling promise. In this episode of Fried On Business, Jim Fried welcomes renowned marketing guru Bruce Turkel for a no-nonsense conversation about what actually drives growth in competitive markets. Bruce, a celebrated speaker, author, and brand advisor, explains why branding is not your logo or your tagline—it’s the promise you make and the experience you deliver every time a customer encounters your com...
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Great brands don’t happen by accident—they’re built with clarity, consistency, and a compelling promise. In this episode of Fried On Business, Jim Fried welcomes renowned marketing guru Bruce Turkel for a no-nonsense conversation about what actually drives growth in competitive markets. Bruce, a celebrated speaker, author, and brand advisor, explains why branding is not your logo or your tagline—it’s the promise you make and the experience you deliver every time a customer encounters your com...
BDIC Insurance: Making Crypto Safer for All with Founder Jeffrey Glusman and Executive Jim McCarthy
Fried on Business
22 minutes
2 weeks ago
BDIC Insurance: Making Crypto Safer for All with Founder Jeffrey Glusman and Executive Jim McCarthy
As blockchain, crypto, and Web3 move deeper into the mainstream, digital-asset companies are now facing risks that evolve faster than traditional insurance models. In this episode of Fried on Business, host Jim Fried sits down with Jeffrey A. Glusman, Founder & CEO of BDIC Insurance, and James McCarthy, BDIC’s COO, to break down one of the fastest-rising needs in the market: blockchain insurance for the digital economy. Jeff Glusman and James McCarthy explain the real-world threats facing...
Fried on Business
Great brands don’t happen by accident—they’re built with clarity, consistency, and a compelling promise. In this episode of Fried On Business, Jim Fried welcomes renowned marketing guru Bruce Turkel for a no-nonsense conversation about what actually drives growth in competitive markets. Bruce, a celebrated speaker, author, and brand advisor, explains why branding is not your logo or your tagline—it’s the promise you make and the experience you deliver every time a customer encounters your com...
