Get Friday 5 delivered to your inbox every Friday at 8 AM Pacific In this episode of Friday Five, Daniel Scrivner shares his five favorite ideas from the book 'Insanely Simple: The Obsession That Drives Apple's Success' by Ken Segall. The book explores Apple's obsession with simplicity and how it has contributed to the company's success. The five ideas and stories discussed include starting with small groups of smart people, expressing a single idea clearly, the power of speaking human, being a ruthless enforcer of high standards, and the importance of marketing based on values. Explore the episode notes. Search and down a transcript and find links to related books, interviews, lectures, and more: outlieracademy.com/176. Chapters (00:00) Introduction (01:55) #1 Start with small groups of smart people and keep them small (04:21) #2 People will always respond better to a single idea expressed clearly (06:38) #3 1,000 songs in your pocket and the power of speaking human (07:59) #4 Good enough is not good enough. Be a ruthless enforcer of high standards (08:52) #5 In a complicated world, marketing is about values Watch and listen. Watch this episode on YouTube Find this episode in your favorite podcast app Get new episodes delivered via email Explore my full summary for the book featured this week. Insanely Simple: The Obsession That Drives Apple's Success Brought to you by HVMN. With Ketone-IQ, fuel your best anytime with a boost of awesome-feeling energy and clarity. Unlock the power of nature's superfuel—no fasting or keto diet required. Advertise with Outliers and reach our global community Learn more about your ad choices. Visit megaphone.fm/adchoices