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Season 2: Episode 5 - Pharma Advertising and Promotions: Mexico
Freyr Regulatory Radio
4 minutes 57 seconds
2 years ago
Season 2: Episode 5 - Pharma Advertising and Promotions: Mexico
The Mexican pharmaceutical promotional regulations for advertising drugs, governed by the Federal Commission for the Protection from Sanitary Risks (COFEPRIS), are subjected to specific requirements to protect Healthcare Professionals (HCPs) and consumers from any associated risks. In this episode, our host describes the general requirements of drugs from an advertising perspective, legislated and issued by the Code of Conduct.
