Knowing when to grow your clinic can feel like a chicken-and-egg dilemma. Should you hire staff first? Buy a new device? Or wait until the timing feels right? In this episode of Fresh Pod, we sit down with Heidi Bryant, owner of HB Aesthetics, to unpack the realities of scaling a cosmetic clinic.
Heidi shares her journey from starting small to building a loyal client base, hiring her first team members, and investing in treatments and devices that actually make sense. If you’ve ever second-guessed your growth decisions, this episode will help you move forward with clarity and confidence.
The early steps Heidi took to grow HB Aesthetics without overextending
How to filter through the “shiny object” noise of new devices and choose wisely
Why listening to patient feedback is the most reliable guide to new services
How to balance family life, lifestyle goals, and business growth as a clinic owner
Practical questions to ask suppliers before committing to a new device
The role of trust, contracts, and clear boundaries when hiring staff
Why surrounding yourself with the right team, mentors, and community matters
Heidi Bryant is the owner and founder of HB Aesthetics, a thriving cosmetic clinic built on patient trust, thoughtful decision-making, and strong values. Known for her patient-first approach and her ability to balance growth with integrity, Heidi brings relatable insights for injectors navigating the next step in their business journey.
Fresh Clinics Links:
🌐 Website: https://www.freshclinics.com/📱 Instagram: https://www.instagram.com/fresh.clinics/
More about Heidi:
🌐 Website: https://www.hbaesthetics.com.au/about📱 Instagram: www.instagram.com/hbaesthetics_
