This episode of Fresh Corduroy is with Sophie Goldschmidt, CEO of U.S. Ski and Snowboard. We discuss Sophie’s journey in skiing, her vision for the organization, and the current state of snow sports in the U.S. Sophie emphasizes the importance of grassroots engagement, the challenges of managing multiple sports, and the role of storytelling in attracting new audiences. They also touch on the impact of climate change on winter sports and how the organization is preparing for the upcoming Olympic Games. The conversation highlights the unique position of U.S. Ski and Snowboard as a nonprofit and its efforts to support athletes at all levels.