FR-pod085 - MEASURE DIVIDE - Exclusive Interview - INDUSTRIAL/TECHNO - http://www.residentadvisor.net/dj/measuredivide - booking.freitag.recordings@gmail.com ║▌│█│║▌║││█║▌ ║▌│█│║▌║││█║▌ ║▌│█│║▌║││█║▌ ║▌│█│║▌║││█║ Measure Divide (aka Subfractal) is the new project of music producer Fahad Ahmad who is better known to us as one half of techno powerhouse duo Subfractal. After working for more than five years pushing the envelope of Techno under the Subfractal moniker, he decided to start a new platform for his own expression. His commitment to finding new and innovative techniques to produce groundbreaking techno led him to start this project. After hearing the first few productions it comes without a doubt that Measure Divide is his channel to satisfy his thirst for earth shattering deeper, harder and darker techno. The distorted sound design, rumbling low-end and big fluxes of synths are essential to his sound and are showcased in his productions. After hearing the first couple of releases, he was instantly picked up personally by Techno giant Erphun who will be introducing Measure Divide on his label Brood Audio in 2012 to the rest of the world. When asked about the the reason he started this project, he responded, “I have worked for a long time under Subfractal and am satisfied with the way things have gone. Without doubt I am very proud of the accomplishments. With time I wanted to experiment and try out new ways to better express myself. Measure Divide, for me, is that outlet. It’s a personal project of mine which I work on using a different approach, somewhere where I can be free and not stick to the usual structure of music and what the fans of “Subfractal” are expecting. I will of course be working under Subfractal as well at the same time.” With more productions being made in his Toronto studio, expectations are soaring high for the talented artist and 2012 will be the year when all will be unveiled. ___________________________________________________________________________ ★ Playlist : 1. Emptyset - Awake (Original Mix) 2. Perc - Gonkle (Original Mix) 3. Greg Grajek - Cell (Ricardo Garduno Remix) 4. Alex Bau - Unsqaure (Original Mix) 5. Attemporal - Att 3 (Rebekah Remix) 6. Subjected - 005.3 (Original MIx) 7. Cabarete Groove - Shot of Drencrom (Cabretes 2.2 Rework) 8. Yan Cook, Measure Divide - Chip (Original Mix) 9. Monoloc - HH (Original Mix) 10. Hans Bouffmyhre - Hypnosis (Original Mix) 11. Static Sense - Cracked Floor (Original Mix) 12. Measure Divide - MD4 (Original Mix) 13. Moerbeck - The Raven (Original Mix) 14. Delusions - Death Tree (Ancient Methods Remix) 15. Black Asteroid - Black Acid (Original Mix) 16. Planetary Assault Systems - Rip The Cut (Original Mix) 17. Robert Hood - Bells At Dusk (Original Mix) 18. Jam & Spoon - Follow Me (Luis Flores Remix) 19. Truncate - Bodega V2 (Original Mix) 20. H_Ward - Regret (Eigenes Rezept Remix) 21. Measure Divide - Runstrom (Original MIx) 22. Secluded - Provoke (Shifted Remix) 23. Developer - Dirty Drive (Original Mix) 24. Mutate - Circle 1 (Bas Mooy Remix) 25. Psyk - Main (Original Mix) 26. Brendon Moeller - Adjust to the Fading Light (Ben Klock Remix) 27. Ben Klock - Subzero (Original Mix) 28. Mark Morris - Uprising (Original Mix) 29. Developer - Heated (Original Mix) 30. Function & Jerome Sydenham - White Light (Planetary Assault Systems Remix) 31. Phase - Binary Opposition (Sigha Provess) 32. Ctrls - Socket (Original Mix) 33. Swalin - Obsolezens (Original Mix) 34. Planetary Assault Systems - Function 4 (Marcel Dettmann Base Dub Remix) 35. Inigo Kennedy - Wonderhorse (Original Mix)