James Santy is the Founder of The Sales DREAM where he is helping logistics sales teams with sales training powered by AI coaching.James led sales operations and technology at C.H. Robinson, driving major growth by automating sales processes, aligning CRM systems, and creating scalable enablement programs. During his tenure, he helped generate over $1B in incremental revenue, streamlined workflows for thousands of users, and built the foundation for a data-driven sales organization.In this episode, we discuss:- his background and impact on the sales org at CHR- what is The Sales DREAM- how their AI helps sales teams- shipper sales approaches- logistics sales rep skills and processes- improving outreach strategies to shippers- his opinion on sales management in freight brokerage- navigating different sales channels- building a strong go-to-market engine in logisticsAnd more.Learn more about The Sales DREAM at thesalesdream.comSubscribe to our channel here for more logistics and freight sales content.If you're looking for a CRM to help manage shipper outreach, help with follow-ups to customers, and to drive carrier activity, check out Salesdash CRM.