(#24) SEO, freelancing as a parent, and starting again after layoffs with Amanda Johnson

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Freelance Unlocked: Helping Creatives Work Different

Haley Davidson

26 episodes

5 days ago

Hosted by Haley Davidson. After four years of helping creatives and marketers build flexible, fulfilling freelance careers, Freelance Unlocked is evolving. We're reimagining what it means to work differently — whether through freelancing, side gigs, or full-time roles that align with your life and career goals. Stay tuned for what’s next.

Entrepreneurship

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Entrepreneurship

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(#24) SEO, freelancing as a parent, and starting again after layoffs with Amanda Johnson

Freelance Unlocked: Helping Creatives Work Different

1 hour 4 minutes 33 seconds

9 months ago

(#24) SEO, freelancing as a parent, and starting again after layoffs with Amanda Johnson

In this episode of the Freelance Unlocked Podcast, host Haley Davidson chats with SEO and content marketing expert Amanda Johnson about her journey from corporate to freelancing, and then back to consulting after layoffs.

Amanda shares insights on navigating freelancing as a parent, setting boundaries, the importance of networking, charging what you're worth, and maintaining strong systems.

04:50 Amanda's Background and Career Journey 15:01 Building Client Relationships 20:42 Freelancing After A Layoff 34:59 Balancing Work and Parenting During the Pandemic 40:30 Navigating Client Relationships and Pricing 45:28 The Power of Confidence and Communication 01:00:11 The Role of Systems in a Freelance Business

About Amanda Johnson:

Amanda has worked in content marketing for nearly a decade, both on in-house teams as well as running her own business as a freelance content marketing consultant. Her people- and topical-authority centered approach to SEO produces real results, including going from 3-figure organic clicks to 6-figure organic clicks in 18 months and directly competing with some of the highest authority sites on the web.

You can connect with Amanda on LinkedIn, check out her portfolio here, or explore her newsletter about human experience strategy.

Connect with Freelance Unlocked online:

⁠Follow us on Instagram⁠ for more freelance tips and stories! ⁠Unlock the Freelance Freebie library ⁠for a freelancing masterclass and more. ⁠Join Freelance Flow,⁠ our online membership community for freelancers! ⁠Learn more about the Many Hats Live conference⁠ for creative solopreneurs.